Why good images matter when selling your property
Why good images matter when selling your property
After over 25 years in the property market, I’ve seen it all, stunning visuals that sell homes in days and poor-quality images that barely would generate any interest. In today’s competitive market, high-quality images are essential for showcasing your property to its fullest potential. Here’s why professional photography, clear visuals and innovative techniques like drones are critical in making your property stand out.
The power of great photography
Photographs are often the first impression buyers have of your home, so they must be impeccable. High-quality images:
- Capture attention: In a sea of listings, clear and attractive photos make your property stand out.
- Highlight features: A well-lit, thoughtfully composed image emphasizes your home’s unique selling points.
- Create aspiration: Buyers often imagine themselves living in a home based on its visual presentation.
With advancements in technology, agents can now use tools like CGI to stage empty spaces, adding a touch of creativity without misleading buyers. Enhancing visuals with techniques such as blue skies and subtle greenery can make your property feel more inviting, when used ethically.
The problem with poor images
Poor-quality photos often taken on mobile phones or outdated cameras do your property a disservice.
- Dim lighting, cluttered rooms, or unflattering angles can deter potential buyers.
- A property listed with unprofessional images risks sitting on the market longer, reducing its perceived value.
Just as you wouldn’t sell a car without cleaning it, your property needs to be presented at its absolute best. Clean, tidy spaces with natural light and clear views are simple ways to showcase your home effectively.
Are drones the future of property marketing?
Drone photography has transformed the property industry, providing breathtaking perspectives that traditional photography cannot achieve.
- Enhanced perspectives: Drones capture the property’s location, surrounding landscape, and unique features like coastal views or expansive gardens.
- Added value: Elevated imagery showcases the property’s depth, layout and setting offering buyers a comprehensive understanding of what makes your home special.
At Millard Cook we’ve embraced this technology. Stuart obtained a drone license in 2020, enabling us to include stunning aerial photography and videography as part of our standard service. The difference between a standard rear garden shot and a drone image that captures the coastline and neighbouring properties is truly revolutionary.
We pride ourselves on going above and beyond to showcase your property. Our professional photography and drone work come included in our instruction fee. Whether it’s capturing the perfect angle or showcasing your home’s location, we ensure your property is presented to attract the right buyers.
See the Difference: Visit www.millardcook.com to explore examples of properties.
If you’re thinking about selling, let us help you make the best first impression.
