Is a physical office necessary in the modern Internet world?
Is a physical office necessary in the modern Internet world?
In an era dominated by online searches and virtual interactions, the question of whether estate agents still need a physical office is increasingly relevant. It’s a topic Stuart and I often discuss with clients and prospective buyers, and we thought it would be helpful to share our perspective.
The Value of a Physical Office
In our opinion, a physical office remains essential, particularly in a property market like Dartmouth. While online platforms like Rightmove and social media have revolutionized the way homes are marketed, an office provides an irreplaceable human touch and a personal connection that digital platforms can’t replicate.
For buyers, a local office is a place to drop in, discuss property requirements, and seek advice about the area. For sellers, it’s a visible showcase for their property, advertised 24/7 to passing foot traffic. An inviting space where people can have relaxed, no-pressure conversations about their housing needs enhances the buying and selling experience.
A local perspective
Location plays a big role in the importance of an office. In city-based markets with high property turnover, online-only agencies may thrive due to scale and convenience. However, in a coastal town like Dartmouth, where properties often come with unique charm and history, a local office provides buyers with much needed context about the area.
At Millard Cook, our office on Newcomen Road serves as a community hub for property conversations. Being slightly removed from the main tourist spots allows us to focus on what matters: meaningful discussions with serious buyers and sellers. We don’t just sell properties; we showcase opportunities and provide insights about the local housing market and lifestyle.
Beyond transactions
A physical office is more than a transactional space, it’s a vital resource for the community. Buyers can learn about villages and services while sellers can get professional advice on preparing their homes for market. Dartmouth’s local offices including ours create an approachable environment where people can explore their options without feeling rushed or pressured.
Our unique approach
Our office may be one of the smallest in Dartmouth, but it’s perfectly situated for what we do. We’re not about glossy showrooms or flashy displays; instead, we focus on creating a comfortable and welcoming space for genuine conversations. Think of our window display as a 24/7 property newspaper, always there to interest locals and visitors alike.
If you’re considering selling your property, we believe the presence of a local office is a key factor to weigh. However, every situation is different, and it’s worth exploring the offerings of various agents, local and online to find the best fit for your needs.
For confidential advice about the local property market or a discussion about your home, we’d love to welcome you to our office. Stop by or get in touch, there’s no pressure, just the opportunity to explore what’s possible.
Kirsty Cook.
Millard Cook, Dartmouth
